On Monday I wrote part 1 of this article where I looked at the look and feel of your website and booking page and how that can help drive your conversions up. We also explored the use of testing and effectively utilising OTA’s and what they can offer you.
In the first part of the article, I presented you with a list of steps you should take to use social media more consciously and build a community of dedicated guests. In this part, I will show you the online tools that can help you with promoting your business.
Most hoteliers do have social media, but only a few use them to achieve particular results or to benefit from the full potential of this phenomenon. How to use social media consciously and build a community of dedicated guests?