All posts tagged: SaaS

Subscription Business Model

Subscription Business Model in Brazil

Subscription business model is becoming increasingly more popular around the World. From Europe to Australia people are signing up to websites, gift boxes, and other monthly or annually renewed offers. In recent years the popularity of this solution started growing rapidly in one part of the World. People all over Latin America (commonly known as LATAM) are showing interest in subscriptions that many companies can use to their own benefit. I will focus on one of the LATAM countries, with very peculiar market rules, Brasil. What is the Subscription Business Model? But firstly, what exactly is the business model based on subscriptions? Started by the newspapers, it consists of buying a renewable subscription instead of making a one time purchase of one product. Thanks to that, the customer gains access to products or services. Subscriptions come in many forms. They may be access to websites, such as, for example, Netflix or Spotify, so-called gift boxes, satellite television, gyms, even medical services, and many more. Renewing the subscription is usually automatic. The new customer gives his …