You feel as if you are doing all you can to keep your revenue up for your hotel. You are advertising on OTA’s and across social media. You have invested in some training for your staff and you have applied a lot of advice you have read on the internet, or at least you think you have. So why is it then that your hotel still seems to struggle to make a profit? Or worse, it isn’t making a profit at all. So where are you going wrong? What else can you do? Why is nothing working? Here we will examine the process of turning around a failing business and what you need to be doing differently to make it happen.