In a world dominated by tech, change is the only constant. Every week, there’s a new download, update, upgrade, or self-propelling vacuum cleaner to wrap your head around. Chatbots are just one example of the newest hype permeating the business world. But can they help your business? Let’s start with the basics. What on earth is a chatbot? If you ever clicked on a Facebook ad and instantly (almost magically) received what felt like a personalised message from that page—you just got DM’ed by a chatbot. Chatbots are basically instant messaging technology. Businesses most often use them to quickly and easily communicate with their existing (and potential) clients—without needing an actual human to sit behind a screen and manually try to strike up conversation with anyone scrolling their page, on an individual basis. We all know how awkward starting an unsolicited conversation can be, right? So think of chatbots as your very own Awkwardness Eliminators: you can focus on your business priorities, and in the meantime, you know a little algorithm is running in the …
Email marketing is an important strategy for travel and hospitality brands. With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and a way to stay at the forefront of everyone’s mind. The best brands use the “owned” email marketing channel to engage with their audience and drive sales. Here are 5 tactics to up your travel email marketing.
The world of travel is changing all the time. In fact, it is one of the most diverse and rapidly changing industries in the world. As more and more travel shows are being aired and more people become aware of their options, thanks to the internet, the range of choice is expanding almost on a daily basis and producing trends you never thought would exist.
As part of our bidroom stories section, we introduce you to some of the team here at bidroom and give you an insight into their background and how that connects them to the mission here at bidroom.com
Switzerland is one of the most important European countries for the hospitality industry. Not only due to the number of hotels, but also of schools for hoteliers. In this aspect, Switzerland is the leader in the market. I want to have a closer look at the Swiss hospitality industry and why it is dominating the scholar aspect of it.
Managing a hotel is a quite difficult job, to begin with. You have to make sure everything is top-notch so that your customers feel welcome and go back. However, what do you have to do to attract customers to visit your hotel in the first place? Let’s have a look at some ideas on how to advertise your business.
Technology is changing the World. It affects almost all aspects of our lives. That means, it also has an impact on the travel industry. I have already spoken about the possible future of hospitality, where I have briefly mentioned the concept of a smart hotel room. Today, I will expand on this idea and discuss the possibilities that lie ahead of us.
In the first part of the article, I presented you with a list of steps you should take to use social media more consciously and build a community of dedicated guests. In this part, I will show you the online tools that can help you with promoting your business.
Hoteliers know, that their revenue doesn’t grow the same way all throughout the year. Often, it depends on the climate. Sometimes, however, it is a man, not weather conditions, that affects the number of tourists visiting a given country. Sporting events, because they will be the subject of this article, can drastically change the number of foreign visitors, as well as the entire economy of the country. But are they truly worth it?
The Recent decade has been startling for many countries. The crisis of 2008 and the events that came after it shook the World. Many nations were left in disarray. One that had a particularly hard time was Greece. It was one of the countries most affected by the crisis. But with so many tourists visiting it each year we have to ask ourselves a question. Has there been a crisis in the Greek hotel industry? The Overview of the Crisis The debt crisis in Greece was a result of the financial crisis of 2008. Its results came in the form of sudden reforms as well as saving measures and as a result impoverishment of the society and the collapse of the domestic market The crisis has shaken the Greek economy. Still, to this day it cannot escape the consequences. And they are devastating. The debt reaches 180% of the country’s GDP. And despite receiving €326 bn in bailout loans, it still struggles. The unemployment rate of nearly 25% is the highest in Europe, and Greece …