All posts tagged: #guests

Chatbot

Chatbots: Useful or Damaging to Your Hotel Business?

In a world dominated by tech, change is the only constant. Every week, there’s a new download, update, upgrade, or self-propelling vacuum cleaner to wrap your head around. Chatbots are just one example of the newest hype permeating the business world. But can they help your business?  Let’s start with the basics. What on earth is a chatbot? If you ever clicked on a Facebook ad and instantly (almost magically) received what felt like a personalised message from that page—you just got DM’ed by a chatbot. Chatbots are basically instant messaging technology. Businesses most often use them to quickly and easily communicate with their existing (and potential) clients—without needing an actual human to sit behind a screen and manually try to strike up conversation with anyone scrolling their page, on an individual basis. We all know how awkward starting an unsolicited conversation can be, right? So think of chatbots as your very own Awkwardness Eliminators: you can focus on your business priorities, and in the meantime, you know a little algorithm is running in the …