In the first part of the article, I presented you with a list of steps you should take to use social media more consciously and build a community of dedicated guests. In this part, I will show you the online tools that can help you with promoting your business.
First, let’s answer a question: why should we use those tools? Aren’t our creativity and the social media platforms’ native functions enough to succeed? Of course, they should be. However, we all need to face the challenges that come with the momentum with which social media is becoming the most important communication channel.
Among digital channels, social media platforms continue to grow much faster than we think. Facebook reached well over 2 billion users, and Instagram could reach 1 billion users this year. That means, that marketers have the opportunity to reach millions of potential customers and the tools listed below will definitely help you save time and become more effective.
Simple design | Canva (https://www.canva.com)
No graphic designer on board? No worries, Canva lets you get creative and design your own social media graphics, crop and edit them, add text or even buttons if you need them. Simply search for the best graphics, photos, and fonts, then use Canva’s drag and drop tool to create a design.
Creating infographics | Infogr.am (https://infogram.com)
Let’s say you want to create an infographic showing how your business grew and changed throughout the years. Infogram will help you create it in a very easy and simple way! Choose from over 20 ready-made design themes or set up a customized brand theme with your own logo, colours, and fonts. You can also create interactive charts, maps or reports and publish them wherever you want.
Scheduling and Analyzing | Buffer (https://buffer.com/)
Creating and scheduling posts on a few social media platforms take a lot of time! That’s why you can rely on Buffer to manage multiple accounts, like Facebook, Instagram, Twitter, Linkedin, Pinterest, Google+, from one place. It enables you to keep your content consistent with your communication strategy.
Instagram Automation | Social Drift (https://socialdrift.com/)
Growing your Instagram followers is a very time-consuming activity. Most of the marketers spend around 2 hours per day engaging with other users, liking, commenting, following, unfollowing and they still have to prepare their own content! Sounds pretty overwhelming? SocialDrift uses machine-learning algorithms, sends automated likes, comments or follows that target a specific demographic. This kind of outreach motivates Instagram users to check out your account, which improves brand awareness and drives followers.
URL Shortening And Tracking Tool | Bitly (https://bitly.com/)
If you share an URL of your website, it’s good to know how many people clicked on it and went straight to your landing page. With Bitly you can track individual link and measure campaign performance across teams and channels. And all that in one location and in real-time. Moreover, you can create custom links that carry your branding across every device and channel.
Online monitoring | Brand24 (https://brand24.com/)
It’s always good to know, what people say about your brand online. With Brand24 you can discover it and take action in real time. Also, it helps you analyse this data and spot issues before they escalate. Therefore you can maximize the potential of positive publicity you’re already receiving.
Every day marketers have the opportunity to reach millions of social media users. It can be overwhelming but doesn’t have to be – these tools will help you succeed.
This is the last article in this series. Hopefully, they helped you understand the rules of building a successful social media strategy and choosing the right tools for it.
Remember, that only combining a right strategy with insightful analytics, smashing visuals and constant online monitoring will give you the chance to stand out and build a loyal community.
If you have any questions about using social media in the hotel industry, don’t hesitate to contact me: firstname.lastname@example.org or https://www.linkedin.com/in/lukaszdworak/