We’ve been to some places, seen some things. Wouldn’t you like to know?
In a world dominated by tech, change is the only constant. Every week, there’s a new download, update, upgrade, or self-propelling vacuum cleaner to wrap your head around. Chatbots are just one example of the newest hype permeating the business world. But can they help your business? Let’s start with the basics. What on earth is a chatbot? If you ever clicked on a Facebook ad and instantly (almost magically) received what felt like a personalised message from that page—you just got DM’ed by a chatbot. Chatbots are basically instant messaging technology. Businesses most often use them to quickly and easily communicate with their existing (and potential) clients—without needing an actual human to sit behind a screen and manually try to strike up conversation with anyone scrolling their page, on an individual basis. We all know how awkward starting an unsolicited conversation can be, right? So think of chatbots as your very own Awkwardness Eliminators: you can focus on your business priorities, and in the meantime, you know a little algorithm is running in the …
If you run a hotel you know people travel for all sorts of reasons. Some do it for business, this is travelling for necessity. Others do it for pleasure or just to get away from everything and recharge. Whatever the reason, it is your job as a hotelier to make sure they have a pleasant and memorable stay. This is in the hope that they will return or, at the very least, tell their friends about their stay and recommend your hotel. No matter the reason for your guests stay, if you implement these five rules and highlight them to your staff then you can at least maximise the chance of them returning and/or recommending. 1. People Buy From People No matter what business you are in, it remains true, especially today, that people buy from people. You could have the best rooms, the tastiest food and all the facilities under the sun, but if your guest encounters rude or impolite staff and just simply unhelpful staff, they will leave with a bad impression of the your hotel and …
Wellness and Wellbeing. Sounds like a hippie trip to the mountains or something similar, right? If you thought that is what the wellness and wellbeing industry was all about, oh how wrong you were.
2019 is set to be a real game-changer in the hospitality industry. As more and more features and trends hit the market, there is a need to sit up and pay attention.
It is coming to the end of the year for us all. Christmas is just around the corner and New Year’s Eve is about to take us into the year 2019. Can you believe it is almost 2019 already?! What happened to 2018? Where did it all go? What happened? Will next year be the same? All good questions and the exact ones I am about to answer.
As hoteliers, we all know that the Christmas period is a sure-fire money maker. However, it is always our job to increase sales over Christmas to maximise the revenue. I am sure you have your ideas, but we can get stuck in our ‘usual’ ideas. That is exactly why I am writing this, in the hope that I may inspire you with some fresh ideas to use. A Christmas Market of Your Own We all know that visiting a Christmas market is something magical and festive and almost all families love to go to at least one. The reason for holding your own is two-fold. Of course, increase your own revenue, but also, to strengthen relationships with other local businesses, and, to form new ones. This gives you plenty of room to make money. You can set up plenty of stalls of your own that could include things such as mulled wine, hot beer, a BBQ with roasted chestnuts and burgers/hot dogs, to name a few. All of these things are cheap to set up …
On Monday I wrote part 1 of this article where I looked at the look and feel of your website and booking page and how that can help drive your conversions up. We also explored the use of testing and effectively utilising OTA’s and what they can offer you.
Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do to make their presence so well felt and received? Why are they so successful in obtaining bookings and why can you never seem to achieve the same with your own direct bookings platform?
Email marketing is an important strategy for travel and hospitality brands. With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and a way to stay at the forefront of everyone’s mind. The best brands use the “owned” email marketing channel to engage with their audience and drive sales. Here are 5 tactics to up your travel email marketing.