When it comes to booking a hotel online for less money and with less hassle in 2016, Bidroom is the new way to go. With an explosive user growth and expanding hotel network, this direct booking platform is shaking things up in the hotel industry.
THE HAGUE, 25 January 2016 — With nearly 120.000 active users and a staggering growth of 22% each month, Bidroom is fast becoming one of the largest direct booking platforms online and the go-to website for hotel reservations. Offering users fast, convenient and easy booking, Bidroom is determined make its mark in the world of travel and leisure.
Not Another Booking Website
What sets Bidroom apart from the other websites is its advanced booking system that automatically gives users a discount on the lowest available room rate found elsewhere online. Bidroom boasts of a minimum discount of five percent which can run up to twenty percent depending on availability and location.
In order to gain access to these exclusive discounts, users are required to sign up with a personal account. After logging in, users can then requests bookings from hotels and decide on a stay. Since payment is made directly to the hotel, Bidroom merely acts as the intermediary platform that connects both parties.
Positive Response from Hotels
Bidroom prides itself on its low commission model that benefits both the guest and the hotel. With the average commission for hotels fluctuating between 15 and 25 percent, Bidroom’s 2% commission is incredibly tempting for hoteliers. In return for this low commission, the company asks that hoteliers give guests a discount on their room rates which should persuade more people to book with Bidroom.
According to Bidroom’s CEO, Michael Ros, the response from hoteliers has been overwhelmingly positive: “Hoteliers are finally realising the negative effects of dealing with traditional booking websites such as Booking.com and Expedia who charge hotels hefty commissions. Bidroom brings something new to the table and hotels are eager to jump on board with us.”
Largest Hotel Chains in the World
Ros revealed that they are currently in talks with “some of the largest hotel chains in the world” having already secured over 9000 hotels in the past few months. In addition to this, more than 500 new hotels are added to the website each month with the biggest growth taking place in the United Kingdom, Spain and the Benelux countries. A planned integration with channel managers should encourage even more hotels to join the platform in the future.
“Our mission is to offer our users the best selection of hotels at the best possible rates in any destination of the world”, Ros says. Through strong alliances with both chains and independent hotels and a continual focus on customer needs, the company hopes to achieve this global ambition within the next year. At the moment, Bidroom is well on its way to carving out a niche for itself in the competitive online booking industry.